Cadbury's Bournvita

In my house, I've been the Horlick's kid and my sis has been the Bournvita kid. We've seen great ads of both the companies over the years but the new ad takes competitiveness to new heights. India's bursting with people & money and everything is becoming competitive. Understandably, this has been well depicted in the new Bournvita ad which shows two kids in a judo match. One kid get pinned down by the other and his mom watches on. In what seems to be a massive adrenalin rush, the pinned kid turns the tables on his attacker and pins him in a great comeback move. His mom smiles at him and he looks back at her like a possessed maniac while he slowly pumps his fist in the air. The voice behind says that when you prepare your kids to compete, nothing can stop them, not even you... (not even you?? why'd you stop em if you're preparing them?). I find the latter part of the ad a little weird, firstly the kid looks like a freakin psycho and secondly the words of the ad seem to be for a lion cub growing up in the African grasslands but that's ok growing up in India's very similar.

I don't like the ad but I don't dislike it either but if you put a gun to my head, I'd say it's rather avoidable. I don't understan what kinda kid judo championship would be held in India a dojo and has the kinda audience that looks like it's an Olympics match. The just the expressions on this kid and his mother are a li'll strange. It tries to portray a kind of psycho killer instinct...hey save it, he's gonna have it later in life anyway.

I have nothing against martial arts, in fact I love them. I don't have anything against bournvita either, I think it's yummy, I just don't like the ad above. Here's another bournvita ad about martial arts (karate) and is really cute:

Here's another nice bournvita ad: